This so called apology was an insult to Celtic supporters, frontline workers, struggling families, struggling clubs and most of society.
It perfectly demonstrates just how much out of touch this man is with everything. He is sitting in his Ivory Tower completely isolated from, or choosing to ignore the realities of the destruction he has brought on Celtic. Also clearly not tuned into the struggles of ordinary people or organisations trying to cope in this dreadful enviornment.
I am ashamed to call him the CEO of Celtic.